Karen Barney

Internet Marketing Increasingly Used by Small Businesses

A newly released study conducted by the Hennerberg Group shows that internet marketing use is growing among owners of small businesses. However, the survey also points out the fact that many of these business owners are aware that their online marketing c... Read >

Integrating Your Internet Marketing Into Other Advertising Efforts

Many local businesses are interested in gaining a presence on the internet and using it for marketing purposes. This explains why Boston Website Development experts get plenty of requests from local business owners who would like a website built for thei... Read >

How To Track The Performance of Your Online Campaigns

There are plenty of methods that you can use to spread the word about your business on the internet. For example, you can hire the services of a Boston SEO company to help your website go up in rank on the major search engines. You can also use other adve... Read >

All Elements of Internet Marketing Growing

When the first consumers began adopting the internet around 1995, there was much speculation as to how the internet could become a useful tool for businesses. Right now, we know very well just how useful the internet can be for anyone that is involved in ... Read >

Will Google+ and Other New Developments By Google Be Useful for Online Marketers

Whether you love them or hate them, Google is still the number one search engine in the world in terms of search volume and is also the number one most visited website in the world. If you go on any webmaster or online marketing related forum, you will se... Read >

Taking Advantage of Classified Ads Sites

There are actually dozens of ways for a business to advertise online. Classified ads site stand out and have many unique advantages that make them a powerful advertising medium, especially for small businesses. Many Boston Internet Marketing experts will ... Read >

Google Expanding Its Role In Online Advertising

According to recent news reports, Google is currently preparing a new service which will bring some changes to the way they handle online advertising. What Google is working on could be seen as a kind of data exchange product which will be used to analyze... Read >

Choosing the Right Kind of Web Hosting

Building a website is an important part of marketing your business on the internet, as this will be the main point of contact that your clients will have with you in the online world. For the site design itself, you can either do things yourself or use a ... Read >

Will the Launch of Google+ Be Useful for Your Business?

Google has tried two times in the past to compete with social networking sites by launching two initiatives in the social media world: Google Wave and Google Buzz. Unfortunately for them, both of these ventures have ended up in failure. However, they have... Read >

The Importance of Adding New Content to Your Site

You may have seen some articles or internet marketing guides that say that adding fresh new content to your website is essential if you want to succeed in the online world. However, many webmasters and business owners question themselves as to why this is... Read >

Mobile Marketing on the Rise

According to recent internet marketing industry news reports and data collected from a Digital Marketing Agency based in Sweden, mobile marketing use is growing. This phenomenon has been particularly strong in Europe, however it is also in full expansion ... Read >

Making the Most out of Your Online Marketing Efforts

In the past decade, the internet has become a great tool for promoting any business, whether it is big or small. It has even become the primary marketing tool for some small business owners. While it is a great tool, it has to be used efficiently to give ... Read >

The Importance of Having a Good Website For Your Local Business

If you have a local business, your main point of interaction with your customers on the internet will be your website. You need to make sure that your site runs well and is functional. Local business owners who want to use the power of the internet to ... Read >

Social Media Becoming Much More Valuable According to Recent Studies

We all know that social media is popular and valuable for businesses. But what results can it give? A new study reveals some interesting statistics about the latest trends in social media marketing. Social media websites such as Facebook are immensely ... Read >

Small Businesses Must Interact with Customers to Keep Them Loyal

Acquiring new customers may be a relatively straightforward process. However, it is also important to take steps in order to keep them loyal. In the information age, it has become increasingly important for small as well as medium sized businesses to h... Read >