For many decades, commercial phone directories, like the Yellow Pages have been the primary source of information for those who are looking to buy a certain product or service. Advertising in the Yellow Pages has been seen as a necessity for many business owners. In fact, some of them spent tens of thousands of dollars in order to be featured in local or national business directories. But now, times are changing. Consumers are increasingly turning to the internet, both on the computer and on web enabled mobile devices, to find what they are looking for. Businesses are therefore adapting their strategies too. This increase in popularity of the internet is what has also led to the creation on local online media specialist firms, such as Boston Web Development
Companies, such as the Yellow Pages Group, which have traditionally published paper directories, are now paying much more attention to their online portals and are constantly tweaking them so that they can stay competitive and stay on top of new trends. This is something that is happening globally and not just in the United States. According to recent news reports, 30% of searches on the Canadian Yellow Pages site are coming from mobile devices. The company has announced the introduction of two new mobile search tools that would make it easier for consumers to find the products and services that they are looking for, as well as for businesses to get leads and sales from those that are interested in their offerings.
You do not need to be a Boston Online Marketing
expert to know that the internet is being used by hundreds of thousands of consumers in the Boston area on a daily basis to shop for the things they want. Therefore, having an online presence and making use of online advertising solutions has now become a necessity for any local business that wants to stay ahead of their competitors and attract the maximum number of customers possible. There are now plenty of cost effective ways to advertise online and reach your targeted audience.
However, not all consumers use online editions of business directories or classified ads sites to find what they are looking for. Many simply make a query on a search engine and check out the websites of the first few companies that appear in the search results. This is why it is important for your business to be well ranked in search engines as well. If you are a business owner, you can partner up with one of the Boston Search Engine Marketing
firms which will help your business website be more visible to consumers who are looking for the kind of products that you offer. It is even possible to specifically target those that are making queries which show they are in "buying mode" and not merely looking for information on a certain topic.