Will the Launch of Google+ Be Useful for Your Business?

Google has tried two times in the past to compete with social networking sites by launching two initiatives in the social media world: Google Wave and Google Buzz. Unfortunately for them, both of these ventures have ended up in failure. However, they have tried again with the recent launch of the Google+ (pronounced Google Plus) service. This time, demand seemed to be far greater. In fact, according to Google's Vice President of Engineering, Vic Gundotra, there has been "insane demand" for the service, which has forced Google to temporarily suspend new registrations while they were updating their systems to be able to better handle the extra load.

But will this service really be useful for your business? If you have an Internet Marketing Agency, should you recommend that your clients establish a presence on Google+? We all know that social networking websites such as Twitter and Facebook have been very useful for business owners in the past few years. If you are already present on social networks, it is never a bad idea to join new social media sites and build your business presence on them. It is free to join and will take you at most a few hours to get everything set up.

But does the Google+ social media site actually have potential? Will it really get off the ground or end up being just a flash in the pan like Google's two previous social media experiments were? Opinions are varied on this topic. According to one CEO of a Digital Marketing Agency, there is always room for one more major player in the world of social networking. But some other industry experts disagree and believe that Google does not offer anything new with their service and is simply trying to force it down the user's throats. While the site offers some interesting collaboration tools, unique contact management capabilities as well as video and text chat, none of these features are truly revolutionary and can be found on many other services. Still, it is too early to say whether Google+ will experience any real success. But as a business owner, it costs you nothing at all to join the site, so you may as well do so in order to be among the first businesses present on the site.

Another thing to remember is that while Google may be struggling in the social media world, they are still the champion of search engines. As such, it is important not to neglect SEO and take the right action to make sure your site can easily be found, whether or not you participate in social media. There are also local SEO specialists which help local businesses with their SEO needs. So if your company is based in Boston, then a Boston SEO Services company can be hired to manage your position on search engines like Google and Bing.